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Maaco's Charitable Support: Honoring Military Families and Building Stronger Communities

May 26th, 2024 |

As Memorial Day approaches on Monday, May 27, Maaco is reflecting on the courageous military families they’ve met, and the strides made in supporting them through charitable initiatives.

A Partnership with Purpose: Operation Homefront

Back in 2018, the Maaco Foundation joined forces with Operation Homefront, a non-profit organization dedicated to building strong, stable, and secure military families. Through this partnership, Maaco worked in tandem with local owners and Operation Homefront representatives to organize community events aimed at raising awareness for Operation Homefront's vital mission.

One notable event was the co-sponsored grand opening of Maaco Martinsburg in West Virginia. This community-focused event not only showcased the new Maaco shop, but also educated attendees about Operation Homefront's selfless mission. Partnership with Operation Homefront has also taken the form of recurring food drives, such as the fall 2019 initiative that donated 150 meal kits to military families in Fort Lauderdale, FL.

Recognizing the importance of supporting military members and their families, Maaco has also extended its support to the children of military families. During the 2021 holiday season, the Maaco team donated more than 130 toys for children at the Fort Bragg military base.

Maaco Owners Give Back: The "Love Your Car" Campaign

In 2023, Maaco launched its first-ever "Love Your Car" campaign, allowing Maaco owners nationwide to nominate deserving customers for a free paint job. The winning nominee, Pete Schwartz from Maaco Greenville, chose to gift the Veterans of Foreign Wars Post 7032 a freshly painted 1941 U.S. Army cannon boom. This heartfelt gesture underscored Maaco's commitment to helping veterans, military families, and anyone in need of a quality paint job!

A Wider Impact: NABC's Recycled Rides Program

As a proud partner of the National Auto Body Council (NABC), Maaco has participated in the Recycled Rides initiative for several years. As part of the program, NABC partners with expert repair facilities and donates vehicles to veterans in need. Recent contributions from Texas shops, Maaco Plano and Maaco Wylie, a fleet center, have provided a veteran with a vehicle to help her complete her undergraduate degree.

A Heartfelt Commitment

Daryl Hurst, president of Maaco, reiterates the company's dedication to these causes, stating, "Many of our employees and franchisees within the Maaco family have served and given their lives to the military, so causes like these are very close to our heart."

Driving Action Now and into the Future

With a proud history of raising over $375,000 for military families through charitable initiatives, Maaco remains committed to remembering the selfless efforts of fallen military members and their surviving families. Maaco is proud to support its locally owned and operated network of shops, all of whom prioritize giving back to their local communities and uplifting military families.

If you would like to support the Maaco Foundation’s mission of uplifting charitable organizations, you can click here to make a one-time donation.

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