Q: Why does it cost so much to repair a small ding?
A: We get asked this question more than almost any other question! Repairing a dent or ding is a very involved process. There is a minimum amount of time it takes to repair one dent. Picture this: a body repair technician must first grind all of the paint off of the area to be repaired, then he must prepare the filler compound, apply it uniformly, then wait for it to dry. It's then sanded and either glazed or a second coat is applied, at which point you have a second round of drying. We sand it again, mix a 2k primer, apply the primer and paint. Only then is the job finished!
If you are concerned about cost, be sure to ask your center about paintless dent repair.