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Maaco Video Transcription

ScriptTranscript
Emotional Music plays over white background
  • Switch to white background. Elements of 'Cars and Stripes' logo begin to appear
  • Full 'Cars and Stripes' logo appears
  • Full 'Cars and Stripes' logo appears along with super 'Repairing vehicles. Restoring Pride. Revealing Gratitude.'
  • Super 'EPISODE ONE', 'WHY CARS AND STRIPES?'
  • Super 'THE IDEA'
  • Maaco and Meineke logo appear, equal placement. Super ' ARE TEAMING UP TO HONOR A DESERVING VETERAN WITH THE GIFT OF TRANSPORTATION.'
  • Full 'Cars and Stripes' logo appears
Danny Rivera: So it's no secret that the reason we enjoy the freedoms we do is because of the sacrifice that our service men and women make. They continue to sacrifice to ensure our freedom, we wanna continue to give back to that communityCamera switches to a presentation by Danny Rivera - President, Meineke. Shots of tech working on vehicle tire and doing a diagnostic are intertwined with Danny. Super ' Danny Rivera' 'President, Meineke'
Jose Costa: The inspiration for Cars and Stripes came from last year, we gave a new car to a veteran mom. So this year we came out with the idea Cars and Stripes'
  • Camera switches to a presentation by Jose Costa - President, MAACO. Shots of techs buffing and spraying vehicles are intertwined with Danny. Super ' Jose Costa' 'President, MAACO'
  • Full 'Cars and Stripes' logo appears
Danny: The inspiration for Cars and Stripes came from really our desire to give back to the veteran community. We're an American company, born and bred. So we're very thankful for the sacrifices that our service men and women make.Camera switches a testimonial of Danny Rivera - President, Meineke. Shots of techs working on vehicle tires and engines are intertwined with Danny.
Jose: This year, we're partnering with Meineke and we're very excited to make this an ongoing partnership between the two brands. Maaco stands for turning the car you drive back into the car you love. Which is about pride.
  • Camera switches to a number of in-shop footage, while a VO from Jose Costa begins. Estimator with a truck.
  • Camera switches to a number of in-shop footage, while a VO from Jose Costa continues. Tech taping vehicle.
  • Camera switches to a number of in-shop footage, while a VO from Jose Costa continues. Tech doing a diagnostic
  • Camera switches to a number of in-shop footage, while a VO from Jose Costa continues. Tech hammering a recently welded area.
  • Camera switches to a number of in-shop footage, while a VO from Jose Costa continues. Tech taping a vehicle
  • Camera switches back to Jose Costa while a VO continues.
Danny: We've given back in many different ways throughout the years, be it 10% off any service on memorial day. Be it free oil changes on Veterans Day.
  • Camera switches to a number of in-shop footage, while a VO from Danny Rivera begins. Tech removing tire.
  • Camera switches to a number of in-shop footage, while a VO from Danny Rivera begins. Tech doing bodywork on grille of vehicle with hood popped.
  • Camera switches back to Danny Rivera while VO continues.
Jose: So we do two main promotions a year. One in July for Independence Day, and one in November for Veterans Day.
  • Camera switches back to Jose Costa while a VO begins.
  • Camera switches to footage of vehicle being sanded
Joe: Veterans give up, servicemen and women give up a lot to protect our freedoms. And if we can do one small thing for them, an oil change, free here or there, that's a great thingCamera switched to testimonial of franchisee, Joe Johnson sitting in his office with computer screen in background. Super 'Joe Johnson' 'Owner, Myrtle Beach' 'Colonel, Retired US Army'
Shamran: I think it's truly an honor to work for a company like Meineke. Giving back to veterans is very important to our organization
  • Camera switched to testimonial of franchisee, Shamran Kurani sitting in his office with foliage in background. Super 'Shamran Kurani' 'Owner, Meineke Northcross'
  • Footage of Tech working on bumper and checking oil.
Joe: This is a worthwhile project. Veterans out there everyday have enough problems and if we can find a veteran that we can help out. I know Meineke participates every year with free oil changes for Veterans.Camera switches back to Joe Johnson while testimonial continues. Footage of tech under vehicle and sanding vehicle.
Shamran: Meineke approached us and told us about the great cause that they wanted us to be a part of. We honored it and took it and ran.
  • Footage of tech underhood and doing a diagnostic while testimonial of Shamran intercuts.
  • Camera pans of footage of tools while testimonial from Shamran continues
Joe: We should be doing that as our way of paying back the veterans.Camera switches back to Joe Johnson while testimonial continues.
Shamran: Thank you for the good service that you've given to our country. For the freedom that you've provided and the opportunity as well.Camera switches back to Shamran Kurani while testimonial continues.
Joe: So I will always give back to the veterans any way I can.Camera switches back to Joe Johnson while testimonial continues.
Danny: It's very important for Meineke to continue to give back to the military because the military continues to give to us.Camera switches back to Danny Rivera while he finishes the VO.
Intense Music Plays
  • Switch to white background. Super 'NEXT TIME ON' appears
  • Full 'Cars and Stripes' logo appears.
Meineke Employee: I'm really excited about the day and I'm also very excited about having the opportunity to take care of that truck for a special veteran.
  • Camera switches to Meineke employee in shop parking lot talking about her excitement
  • Footage of truck being moved into Meineke bay
  • Footage of employees, including woman over the truck's engine.
Joe: Last car today is going to be a very fun car for us.We have an opportunity to partner with the Meineke folks. Let's make this Truck as right and perfect as we can please.
  • Camera switches to Joe Johnson standing and reading from sheet and speaking to staff while in the shop.
  • Camera switches to footage of techs sanding the truck.
  • Camera switched to footage of paint tech putting on paint coveralls. Cars and Stripes logo appears over footage. Paint tech walks towards paint booth
Switch to white background. Full 'Cars and Stripes' logo appears.